1:10 – F8 = The latest developer conference for Facebook.
2:00 – What happen to Gabe in the conference. Mark Zuckerberg key speech
4:20 – The main thing. PRIVACY.
5:10 – Facebook groups. Connecting people with similar interest. Problems with the newsfeed.
6:00 – “We are taking down the hateful things” But who decides that?
7:00 – Between the black and white is the problem. The gray area. What is “hateful” exactly?
7:30 – What is Facebook doing to deal with this? Lose engagement. Facebook was optimize be clickbait heaven. Political blowback
8:12 – Mark wants to dump the whole thing altogether. The newsfeed is just too complicated.
8:50 – About groups with health concern. To maintain anonymity now is possible to post in incognito.
10:00 – Gabe’s recommendations to business. Stay aware of the new media. YOU HAVE TO BE THERE.
12:50 – Is about the expectation of the market. That is positioning.
14:00 – There is a lot to do with the Facebook groups. They became a database
15:00 – How to adapt this new environment. Strategy for growing the group.
16:10 – How this group sift people and help you find true believers.
18:30 – About Facebook and advertising. Gabe confirms that Instagram, WhatsApp and Facebook are the same.
21:00 – Oculus, virtual reality set.
22:30 – Where is the section for the adds? They don’t want to talk about it…
24:00 – Many people doesn’t like the position that they have. They don’t like the thing that makes them money…
27:00 – How that related to each other. Facebook, WhatsApp, Oculus and Messenger. PTW bring this together.
29:00 – Companies go away from their moneymaking. Ad revenue.
31:00 – Positioning is the cornerstone for everything. Essential in the digital age.
32:00 – PRIVACY. Don’t use the space between conversation to sell ads!
33:50 – Facebook is going to blend the messenger platform, WhatsApp and DM from IG.
35:50 – Consequence to the blend of platforms. No more people pleasing. More selling adds.
36:40 – Chat bots. Automated decision trees.
37:15 – The cherry of the conference. Messenger strategy will allow the customer service be handle automatically. From the users point of view. Problems solve at our convenience.
39:15 – Live costumer service is a BIG THING
47:00 – Companies need to get into this. Chat boots
49:00 – Start to map out process. Paul’s advice to work through things.
53:10 – Paul’s advice. Start now. “The sooner you get in a new learning curve the more utilization you are going to get out of it”
53:40 – The reason to create PTW.
55:50 – Is about getting your message out. Gabe wraps it up.
57:00 – The reach of the adds hasn’t go down even when privacy has increase.
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