1:00 – Introduction.
2:30 – About Fleming and the stories that he blend.
4:00 – Gabe on the creation of myths.
6:00 – About the name “James Bond” and positioning. Urban legends, etc
9:30 – James bonds keeps going. Prove that they got right the positioning.
11:00 – Expectation and how a “Bond” should be. Feeling it. Good Positioning.
13:30 – Mendocha’s take on Gabe’s anecdote. If people take it serious something. If they develop their own opining. Good Positioning.
16:00 – The situation is “How NOT ruin the franchise”
18:00 – Kennedy was a James Bond fan. Stories about Flemming.
20:20 – Notice how many times they repackage the film.
21:20 – Some people exploit their position. Is not just about the characters. Is about how everything fits together. Like a formula.
22:40 – The music is legendary. Who was the creator?
25:50 – That create careers. Everyone in the vortex went up.
27:40 – How Hollywood try to cling to the spy theme. They made money but didn’t last.
28:50 – The lesson of 007. How everything fit together?
29:40 – About PTW.
34:00 – Paul’s story about 007. Paul is in a cruise to New Orleans. He find James Bond experts on them. They were making a living out of it.
39:50 – The lesson. The details were important. They matter to the costumers.
40:49 – If a fictional character can create a cult. This is a proof that POSITIONING work.
42:00 – Take the PTW. There is the power.
42:30 – About the book CASINO ROYALE. The 007 movie.
43:00 – Gabe wraps it up.
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